Far too often, vital details that will add professionalism to your brand, get forgotten in the sea of things to do. Here are some of the things that you may have overlooked or not even thought about:
Your email address
Do you have a business and a website but you are still using a gmail.com account or an email address that is not business-related? Change it to a [yourname]@[yourbusinessname.com] account.
This is a simple change that will help you to look more professional. Perception is very important and what you are communicating by using your own business address is that you are serious and trust-worthy. Once you’ve changed it, ask a friend to email you at it to make sure that it works fine.
Contact forms
Go to your website and fill in your contact page. Does it work?
Just think about if you are a client who is trying to make contact with a business and after giving the information you get an error! Would you bother trying to find and use another method? Or will you just find someone else?
Images
Make sure the images of your website and marketing materials look professional. Images are vital to selling your services and products and are part of your brand. It doesn’t matter what your product is – the world deserves to see it with detail and clarity, not blurry, out-of-focus images, If you’re selling online make sure you show all angles of your product. Remember you often only get one shot to show what you have – so why not make it the best you can!
