TuCloud, offer cloud computing services to small to medium sized enterprise companies as well as individuals. The main values that TuCloud wanted to represent in their brand are: security, reliability and to show the virtual desktops are stored in the cloud. The logotype was created with modern typography and image. Taking in consideration the company wanted to expand the brand keeping the same logo but changing the wording, to create a consistence under the same umbrella brand.
To design the TuCloud brand, i had many information from the client input, my aim was to create an elegant, simple and professional image, that can identify the services on the cloud, the use of blue as a main colour to represent trust and security.
