Diddams is a retail party and toy store in which they create “a candy store within a store” concept. They sell really cool old fashioned candy as well as all the crazy stuff that nine year old’s love to eat.
The logo for the candy store was created to look traditional. The typography used is bold and classic, incorporating the date since the store has sold candies, combined with a script font for the name Diddams ,which is more friendly and fluid. The colour red and white is inspired by the traditional candy cane. Making all together a great signal for this “store within a store”.